A5/05: Lufthansa and Graphic Design: Visual History of an Airplane. Jens Muller

A5/05: Lufthansa and Graphic Design: Visual History of an Airplane


A5.05.Lufthansa.and.Graphic.Design.Visual.History.of.an.Airplane.pdf
ISBN: 9783037782675 | 128 pages | 7 Mb

Download A5/05: Lufthansa and Graphic Design: Visual History of an Airplane



A5/05: Lufthansa and Graphic Design: Visual History of an Airplane Jens Muller
Publisher: Lars Muller Publishers


Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group to develop a visual identity for Lufthansa. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s...

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